BROYA

“What’s Your Secret?”

I was hired by Broya, a Canadian company that sells organic bone broth, to redefine Broya’s voice and message through a commercial campaign. Broya’s main customer base is women who are 50+, so my priority was to create something that spoke to them. Ads that target this demographic often prey on women’s fears and insecurities. I wanted to do the opposite. My goal was to inspire women with an authentic and uplifting message. I looked for the most vibrant women I know, casting friends’ aunts, yoga teachers, trainers, and even my own mother. Together, we redefined what 50+ looks like for women. We opened the doors to a life that is vibrant, healthy and full of life–all while placing Broya at the centre of it.